Location: Amsterdam, Netherlands
We at Mars PN believe in making a better world for pets and we want to do this through transforming our relationships with pet parents through delivering excellent products, services and experiences with our brands. The D2C team is a newly formed team responsible for running the D2C operations for Mars PN Europe, if you join this team you'll be right in the midst of the action working with people across the company to create product experiences that delight our pet parents. You will be part of a unique team that will be creating and building the direct-to-consumer space, so it's your chance to really make your mark. As a company, we're still family run, and you have the unique opportunity to work for an incubated team that small enough that everything you do has an impact, and we're big enough for that impact to be meaningful for thousands of pet parents, and their pets.
THE JOB
We are seeking a Direct to Consumer Content Manager understand their audience and engage them through persuasive and accurate writing and visuals. We are looking for an entrepreneurial spirited individual, with a love of getting stuck in and taking initiative to make things happen. You’ll be highly organized and a planner by nature, you’ll be comfortable with ambiguity and able to proactively anticipate challenges rather than react. You will manage third-party suppliers and collaborate with a number of internal and external stakeholders.
Key Responsibilities
Understand our target audience - so you'll need to know what interests them
Identify key messages - understand the main thing that we want the customer to feel and do and how to communicate this powerfully
Responsible for briefing agency to adapt content and create new one in line with the Brand Strategy & Brand Compass across all communication channels
Overseeing the written and visuals aspects of social media, paid advertising, website, newsletters, blogs, search, video scripts, product packaging and more in line with the required specifications – in both static & video format - in collaboration with the Pet Parent Experience Manager & the Acquisition Marketing Manager
Managing and aligning content between D2C and Brand (website, paid & organic social, eCRM)
Brief the creative agencies, track progress and ensure content is delivered on time
Localizing and validating content in collaboration with local markets
Create SEO-optimized copy for digital touchpoints
Lead the periodical meeting with all stakeholders (ODF) to track content creation & ensure we deliver on time
Leading creation and management of a content calendar with clear testing plan
Create and upload content to various platforms in a timely manner (website, email, social, third-party applications)
Ensure that the visual elements complement the words and vice versa
Identify fresh and interesting angles for your content
Test graphics and written copy across various media and optimise on-going
Work with your team to review the impact of your work
Key KPIs: Readability, SEO score, Traffic, Engagement rate, Conversions
What can you expect from Mars?
Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
